The Five Arts Centre published a book in which fourteen writers from different disciplines, generations and backgrounds draw from personal encounters, critical theory and performance analysis to engage with ideas about Krishen Jit’s theatre.
The brief for this project essentially gave me free range for the design of the book. From each chapter to the next, the designs were different in an attempt to capture and reflect the content of each chapter. The designs created for the book had pushed me beyond my comfort zones, but resulted in something unique to the Five Arts Centre.
Client: Five Arts Centre / Studio: William Harald-Wong & Associates / 2018
This photography book is a study of the five performing arts that define the state of Kelantan—wayang kulit, makyong, dikir barat, menora and main puteri. The book features 85 colour and black & white images of dalangs and dancers, poets and singers, actors and musicians—behind, on– and off–stage.
Some custom type were designed for the chapter title page, as there were ligatures that did not exist within the chosen typeface. The designs that came to be were ligatures referenced from a number of different typefaces during my research.
Client: Soraya Yusof Talismail and Ariff Awaluddin / Studio: William Harald-Wong & Associates / 2018
The story of the young and beautiful Mahsuri, is a legend of Langkawi, who was accused of adultery and executed by stabbing. In this novel, Ooi Kok Chuen has retold and re-fashioned the story.
To accompany the painting by Kow Leong Kiang, who represents Mahsuri, this project required the title to be designed along with the interior layout. The title design incorporates the keris with an eagle hilt, as Langkawi is derived of two local words, meaning reddish-brown eagle.
Client: Ooi Kok Chuen / Studio: William Harald-Wong & Associates / 2016
Over the years, I have designed programme books, exhibition catalogues, and various collaterals for the Sutra Foundation. They produce traditional and contemporary art performances, as well as host art exhibitions.
Client: Sutra Foundation / Studio: William Harald-Wong & Associates / 2016-2018
The Visitor Centre in Straits Quay, Penang shares the history of the state and the founding of the E&O Hotel, through to the present day. The Visitor Centre also covers their corporate ventures and work done in the community.
This project required information design and graphics for the space. I provided the graphic design of the information panels, panels on the wall, and panels located on the pier.
This project was done in collaboration with BT&T (interior designers).
Client: E&O Berhad / Studio: William Harald-Wong & Associates / 2016
This project required wayfinding signage for the new township of Medini, Johor. Our signage programme covered main roads and streets. Other sign types include vehicular, pedestrian, directional, destination, identification, gantry and totem signs. As the township is currently sparse, signage will be produced as the population grows.
My main role for this project was the signage design. To explore the shape, colour, typography, patterns for not just the main entry city sign, but also the street signs.
The main motif used on the signage design was based on the rationale of the Medini logo. Medini also aspires to be a smart city. As such the concept for the motif is as follows; connectivity and networking; convergence of peoples and cultures, nature and technology; and eco-system.
The pole of the street signs also has a unique oval shape.
Client: Medini Iskandar Malaysia / Studio: William Harald-Wong & Associates / 2016-2017
Plaza Arkadia is a mixed-use development; with shops, offices, and SOHOs. At the time of this project, Plaza Arkadia was still under construction. It consists of eight buildings that were named after prominent British figures during the Colonial Malaya era. The names were alphabetical, from A to H; Anson, Bellamy, Campbell, Davidson, Eaton, Faraday, Gurney, and Hutton.
This project required wayfinding and signage design from the studio. I mainly worked on environmental graphics as part of the wayfinding system, a role shared with another designer. This was to be used in the carpark levels, and to help with building identification. As such, we emphasized the first letter of each building name, and used graphics that correspond to that letter.
However, the studio soon came to find out that variation orders from other consultants had exceeded the project budget. Therefore, the environmental graphics were aborted. The other ‘primary’ wayfinding and signage the studio worked on were still produced.
Client: Desa ParkCity / Studio: William Harald-Wong & Associates / 2017
The brief called for a logo to represent the not-for-profit organization, Baptist World Aid’s ‘Be Hope’ Christmas Appeal for 2013. The concept was simple enough; to reflect the positivity and merriment of the holiday season, as well as the work BWA is involved with. The logo was completed during my internship with Boheem, and used for the ‘Be Hope’ Christmas Appeal that year.
Client: Baptist World Aid / Studio: Boheem / 2013
Personal work / 2014